Social Media has evolved from being a place to connect with friends and family to much more than just seeing their photos and wishing them a happy birthday.
Today, social media is a vital component of life for everyone, including your potential and current clients. With 223 million social media users or 82% of the US population, having a social networking presence makes this a number that marketers cannot afford to overlook.
But social media marketing may be challenging, so it pays to be inventive. Dealing with people’s limited attention spans when browsing social media, marketers have to make postings that grab their interest. Because motion makes the material easier to digest, integrating motion design in social media marketing may be quite beneficial to companies.
What Makes Motion Graphics Useful?
Motion Graphics for Social Media can be a vital part of online marketing because these days social media is a part of everyone’s life, therefore it should come as no surprise that marketers discovered social media platforms shortly after they launched.
However, there is a catch: all of your rivals are also on social media and have equal access to your target audience, so there is a lot of competition even if social media offers marketers like you a great and practical platform to connect and interact with them. Our point is that you need to attract potential customers’ attention before your rivals do if you want your brand to stand out.
What Is Motion Graphics Design?
Motion graphics are animated moving elements that may halt users in the middle of their scrolling through your material, make difficult ideas simple to understand, and boost audience engagement in general.
In fact, motion graphics which kind of animation services, are more concerned with making visual design components come to life than they are with presenting a story. Usually two-dimensional, motion graphics include moving text or other ordinarily static design components to provide visual appeal to the content the viewer is viewing, such as an advertising or, social media post.
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Using Motion Graphics for Social Media Marketing
Basically, animated graphic design components are what motion graphics are. When you incorporate motion design into your social media content schedule, you can communicate your message more quickly than if you just used text in a still image. Additionally, it is striking and can be the difference between someone scrolling through their page and not.
This is important because, according to Facebook, users interact with content for an average of 1.7 seconds on mobile devices and 2.5 seconds on desktops. That’s a very little window of time to grab your audience’s attention!
Videos or GIFs are commonly used as the format for animated social media messages. Video material is more prevalent than the former. According to 2021 statistics, YouTube ranked first in social media with 77.9% of short-form videos, followed by Facebook with 60.8%, TikTok with 53.9%, and Instagram with 52.4%. This makes it rather evident that videos—especially short ones—are an effective means of promoting your company.
Here are a few instances of animated social media postings.
1. Producing Animated Social Media Ads
When viewers pause scrolling long enough to read your ads, they work better. Therefore, to create eye-catching advertisements that your prospective clients can’t help but glance at, we advise utilizing bold colors or intriguing visual and narrative components to make them stand out.
It’s entirely up to you, your business, and your personality to determine what those intriguing components are, but motion graphics may significantly increase the interest your pictures arouse by adding movement and life to draw viewers in and hold their attention.
Additionally, motion graphics may assist you by emphasizing the most important details in your advertisements, such as your business name, logo, price, contact details, and more. Information is retained in the viewer’s mind for a little while longer because of the motion, which also helps to maintain attention.
To get your visitors to watch through to the end, make sure your advertisements are interesting and brief.
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2. Motion Graphics in Tutorial and Explainer Videos
It’s a fact of life that individuals are preoccupied and may not always find the time to read. This also applies to reading manuals and directions. So why not use captivating tutorials and explainer videos with some striking motion graphics to position your consumers for success if your product or service needs a slight learning curve?
Use your motion graphics as an animated character to assist you in adding a story to your explanation, to bring attention to specific or key instructions, to demonstrate a before and after, or to emphasize the steps of a step-by-step tutorial.
Be sure your tutorials are just as much an extension of your brand as your ads are so when they’re reposted and shared, no one has to wonder where they came from!
3. Promo Videos
An excellent promo video will help you contact potential clients who may not be aware of your company yet and increase brand recognition.
Use some lovely motion graphics to emphasize your differentiators and greatest selling points, convey your brand narrative, include CTA buttons, and identify your goods and services. Don’t forget to start your promotions with a strong hook.
If you can keep them interesting and captivating for long enough, people will be glad to repost, share, and recommend them.
4. Notifications and Greetings
With a dash of motion graphics, even straightforward messages like happy holidays, company announcements, and product updates may be made more interesting.
Animated symbols or other graphics, moving backdrops, and animated text will draw in viewers and leave a lasting impression!
Samsung loves animated social media postings, as you can see if you go through their Instagram page. Everything from holiday greetings to announcing new products uses it. For instance, this one employs more content to raise interest in their sustainability speech.
5. Communicate your brand values
Everybody enjoys a good tale.
Why not utilize motion graphics to help your audience relate to your brand narrative in a meaningful way? To assist in telling a story, think about animating scenes, your logo, and any other symbols or components that are consistent with your brand. Whether you’re utilizing a voice-over video, slideshow, staff interviews, or something else entirely, motion graphics may help elevate and distinguish your brand.
Again, these brand promotions are readily shared on social media to increase knowledge of your company, products, or services. They may also be quite helpful in helping you establish an emotional connection with your audience.
Nike wrote on its blog about employing motion graphics to push the limits of sustainable innovation. The company tells a tale about why it develops environmentally friendly solutions for individuals in an animated social media post. Bright colors are used in the postings to attract people’s attention and halt them in their feed-scrolling tracks.
6. Concentrate on the main points of your message
On social media, sometimes the most basic animation is just as powerful. To draw attention to its copy, you can animate a hero picture or essential items. Just that is what Uber and Uber Eats have done. Uber uses motion graphic elements that only go up and down to accentuate their message as they announce their product that lets pets travel alongside their owners. It’s simpler to grab attention when something is moving and has a clear meaning than if it were stagnant.
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7. Celebrate the achievements of your brand
Promoting your product is crucial, but so is communicating your achievements since it increases customer trust and enhances your brand’s reputation.
Consumers aren’t exactly drawn to a single visual image post with a lot of facts, though. With animation, you may use entertaining animation to maintain their interest.
Zoom relies on motion design in a Facebook post to mark the one-year anniversary of the debut of their Zoom Community and to provide brief use data for the product.
8. Announce new product features
Social media may be used to share any product updates. Utilizing animation strategically allows you to include all the information in one video for lengthy product updates. Furthermore, it is simpler for the customer to absorb.
WhatsApp has utilized Instagram as a venue to inform its users about their new privacy feature. When a social media post is animated, the symbol changes whenever a new feature is introduced while the post still mostly utilizes words to explain the upgrades.
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1. Use your brand colors
Avoid using too many colors, especially hues that aren’t part of your company’s color scheme, to increase brand recall. Maintaining your business’s identity helps with brand memory, so be sure to use your logo’s colors and design.
2. Utilize text properly
Text is used extensively in motion graphics to express messages. But be careful not to stuff a scene with too many words. Always keep in mind that social media motion graphics should be fast and simple to absorb. Therefore, limit it to the key points and include any more information in your social caption.
3. Use voiceovers
Text, motion graphics, and narration may all be used to enhance your message. You have more area to convey your tale and it enhances the narration of the pictures.
Get started on Motion Graphics for Social Media Posts with VinnoMedia
The fantastic team at Vinno Media has honed their skills to tell a brand’s message more accurately and effectively. We have experience working for both large corporations and small businesses, regularly producing high-quality products that are delivered on schedule and under budget with unlimited modifications. Our Animation and Design Company provides answers to a range of demands and price points.
If the only thing holding you back from using motion graphics in your social media marketing is not having the technical skills or access to artists and animators to do it for you, can contact us for all of the Motion Design Services and Animation Services you’ll ever need.
By emphasizing the most important details in your advertisements, such as your business name, logo, price, contact information, and more, motion graphics may also be quite helpful. Information is retained in the viewer’s mind for a little while longer because to the motion, which also holds their attention.
