Facebook Ad Size for All Format 2024 | The Complete Guide

Of all the social media platforms, Facebook’s advertising system is arguably the most advanced. Facebook has by far the most users of any social networking site. Additionally, they have dedicated time, money, and resources to developing an advertising strategy that is effective and simple for their company clients. However, there will be greater competition if you choose to promote on Facebook than on other specialized, smaller networks. This implies that you need to differentiate your adverts from those of the opposition. You must do it correctly, developing the best Facebook ad size according to all Facebook requirements.

If you want to advertise on Facebook, you will find that there are a surprisingly large number of options. Most of them are covered below. And, also our design team in VinoMedia in Muscat, Oman will help you to design your social network posts and ads to boost your brand awareness.

Free Social Media Image Resizer Tool

There are several Facebook picture-resizing tools available to help you get the perfect image size for your social media posts. Numerous free image resizers are available that rapidly fix photos without the requirement for technical expertise. Many resizers provide you with specified sizes to make your alterations as straightforward as feasible. Others provide you the option to select the specific pixel width and height to meet all relevant requirements. Programs like Colorcinch, BeFunky, and Crello are all free to use.

Facebook Feed Ads Sizes

The user’s feed is without a doubt the best place for advertising. There’s a chance that your competitors are fighting for the same job. On social media, it may be compared to Main Street real estate.

You can choose between a video ad and an image ad. Both the text and the image/video in your advertisement must adhere to Facebook’s rules.

Remember that these are main feed advertisements rather than the less common right-column advertisements, which are a separate kind.

Facebook Feed Image Ads

The majority of Facebook advertising still just has one photo, although videos are growing more and more popular. This is unlikely to change because taking a picture is much easier than making a movie.

On Facebook, text on images has always been a big problem. Remember that Facebook excludes the wording in your ad’s body content when determining your 20% conversion rate. You may utilize Facebook’s tool to ensure your image doesn’t include too much text.

Facebook’s text restriction has a few exceptions, which are as follows: Images of products, album and book covers, games, and event posters.

Formatting Guidelines for Facebook Feed Image Ads

• A minimum of 1080 × 1080 pixels should be used for the ideal Facebook ad size for the image
• The image ratio should be 1.91:1 to 1:1
• Images should not have more than 20% of the text
• Image file types should be PNG or JPG
• The text should be 125 characters (without including a link)
• Headline: 27 characters (remaining text will be removed)
• The link Description should have 27 characters

Video Ads on Facebook Feed

Facebook feed video advertising has increased dramatically over the past several years as a result of the development in the popularity of video. Do not forget that these are not Facebook In-Stream Video Ads, which have a 10-second video limit.

With the exception that a video is utilized in place of a still image, Facebook Feed Video Ads are fundamentally identical to Facebook Feed Picture Ads.

Formatting Guidelines for Facebook Feed Video Ad

Recommend sending a source video in the highest quality available without pillar boxing or letter.

·                  A 4GB maximum for video files is recommended

·                  Suggested ratio: 4:5 (for mobile only) or 1:1 (for desktop or mobile)

·                  There are a variety of supported video formats, however, MP4, MOV, or GIF are advised

·                  The Resolution must be a minimum of 1080 x 1080 pixels

·                  Headline should have 27 characters (Any more text will be cut off)

·                  Maximum length of the video should be 241 minutes

·                  Video thumbnail image should not have more than 20% of text

·                  Video captions and sound: suggested but not needed

·                  Link description should have 27 characters

Sizes of Facebook’s in-Feed Carousel Ads

Businesses may use the Facebook Carousel ad option to exhibit images (or videos) of many products in a single campaign. To examine the many things being presented, users can swipe through the several slides of a carousel ad. Carousel advertising can contain both static images and videos.

Brands may utilize Facebook carousel advertisements in a variety of contexts since they are so flexible, whether they are part of a Facebook Instant Articles, Facebook Right Column, Facebook Feed (Image and Video), Facebook Marketplace and Facebook Audience Network Native, Interstitial and Banner.

Formatting Guidelines for Facebook  In-Feed Carousel Images

• The minimum size of the image should be 600 x 600
• Suggested image size should be at least 1080 x 1080. There are no Facebook ad size limitations.
• Image file types: JPG or PNG
• Images no more than 20% of text
• Image ratio that should be used: 1:1
• Minimum 2 cards and max of 10 cards per Carousel Ad
• Text: 125 characters (in the absence of a link)
• Link Description: 18 characters (optional on Instant Articles)
• The headline should have 32 characters (any more text will be cut off)

Formatting Guidelines for Facebook  In-Feed Carousel Videos

• The suggested resolution should be 1080 x 1080 pixels
• Each Carousel Ad may have a maximum of 10 cards, with a minimum of 2
• proper aspect ratio: 1:1
• GIF, MOV, or MP4 should be the only supported video formats
• Max video size should be 4GB per video
• Max video length should be 240 minutes
• No more than 20% of the video thumbnail’s text should be visible
• Text: 125 characters (in the absence of a link)
• The headline should be 32 characters (any more text will be cut off)
• 18 characters are required for the link description (optional on Instant Articles)

Facebook Right-Column Ads

Facebook right-column advertising was formerly the norm for Facebook advertisements. The demand for Facebook Right Column advertising that is exclusively available on desktop computers has decreased as mobile usage has increased. The CFC of a right-column ad (approximately $0.57) is interesting given the Q4 2018 statistics because it is around half that of a news feed ad.

While right-column advertisements only allow for a single still (landscape) picture, they are smaller and provide information similar to that seen in News Feed advertisements.

Formatting Guidelines for Facebook Right-Column Advertisements

• The minimum size of the image should be 254 x 133 pixels
• Suggested image size should be 1200 x 1200 pixels
• The image ratio should be 1:1
• Images shouldn’t include more than 20% of the text
• The image file format should be JPG or PNG
• The text should have 125 characters (without having a link)
• The headline should include 40 characters (any more text will be cut off)
• The landing page URL should also be needed

In-Stream Video Ads on Facebook

What sets a Facebook In-Stream Video Ad apart from a Facebook Feed Video Ad may have you wondering. The key differentiation is the phrase “in-stream.”

Thanks to Facebook In-stream Video Ads, advertisers may display 5–15 second, non-skippable mid-roll video adverts to consumers who are already watching Facebook videos on a mobile device. They resemble the kinds of advertisements that YouTube has long made available.

Their high success rate is because they don’t make their appearance until at least 60 seconds into the main feature. By this point, viewers have undoubtedly become accustomed to watching their movies, so they are unlikely to stop for an ad. They function as brief commercial breaks in the main video.

Formatting Guidelines for Facebook In-Stream Video Ads

• Recommended uploading the best source video you can locate
• The aspect ratio should be 1:1
• Several video formats are supported, although MP4 or MOV are recommended
• Maximum video file size should be 4GB
• The Maximum length of the video should be 5 to 15 seconds
• It is advised that video captions and sound should be optional (It makes sense to pair them with the main video)
• The text should only take up 20% of the video thumbnail picture

Facebook Marketplace Ads

Just like on eBay or Craigslist, anyone can purchase and sell items on Facebook Marketplace. It benefits from having access to Facebook’s enormous user base.

Since Facebook Marketplace is all about selling, differentiating these adverts from other Marketplace listings is essential. The Facebook Marketplace does not consider product listings to be advertisements. You may advertise on Facebook in the Marketplace in the same manner that you can promote anywhere.

A Facebook Marketplace ad is almost identical to any other Facebook ad, but there is one key distinction for the marketer. People are more likely to notice your advertisement on Facebook Marketplace since they are there to make purchases than they would be elsewhere on the social media platform.

You must, however, consider intent. Most individuals use Facebook Marketplace to make local purchases. While an advertisement is theoretically independent of the market (and may thus be for anything), it has the best chance of success if it is promoting a local product or service.

Formatting Guidelines for Facebook Marketplace Image Ads

• Minimum image size should be 600 x 600
• A suggested picture size of 1200 by 1200 pixels (for pictures with links)
• The image ratio should be 1:1
• No more than 20% of text should be included in images
• Image file format should be in PNG or JPG
• The text should include 125 characters (in the absence of a link)
• The headline should have 40 characters (any more text will be cut off)
• The link Description should only have 20 characters

Formatting Guidelines for Facebook Marketplace Video Ads

• Suggested uploading the greatest quality source video you can find
• A variety of video formats are supported, although it’s best to use MP4, MOV, or GIF
• The video thumbnail image should only make up a maximum of 20% of the text
• The maximum size for a video is 4GB
• Maximum length of a video is 240 minutes
• Recommended ratio is 1:1
• Text: 125 characters (in the absence of a link)
• Headline should include 40 characters (any more than that will be cropped)
• Link Description should only have 20 characters

Instant Articles Ads on Facebook

Instant Article creation is a relatively new Facebook option that is now available to all publishers. The Facebook mobile app and Messenger can both be used to share quick, interactive articles with users thanks to a function called Instant Articles. When compared to conventional mobile web articles, Instant Articles can load up to ten times quicker.

For new or ongoing campaigns, Facebook advertisers can use Instant Articles, or publishers can integrate their own direct selling efforts. Videos or static images can be used in ads.

Formatting Guidelines for Facebook Instant Articles Ads Images

• The minimum size of the image is 600 x 600
• An image size of 1200 × 1200 pixels is advised (for those with links)
• The image ratio should be 1:1
• Images shouldn’t be more than 20% of the text
• The image file should be in PNG or JPG format
• The headline should include 40 characters (any more than that will be cropped)
• Link Description should only have 20 characters

Formatting Guidelines for Facebook Instant Articles Ads Videos

• Submission of the original footage in the highest resolution possible is encouraged
• The ideal aspect ratio is 1:1
• A variety of video formats are supported, although MP4 or MOV are advised
• The maximum size for a video is 4GB
• The maximum length of a video is 240 minutes
• The text should only take up 20% of the video thumbnail picture
• The headline should include 40 characters (any more than that will be cropped)
• The link Description should only have 20 characters

Facebook Stories Ads

Snapchat popularized the practice of posting and progressively contributing to a collection of pictures or videos that vanishes after 24 hours. Its version, Instagram Stories, has had remarkable popularity. Facebook Stories are also quite well-liked right now.

Full-screen vertical adverts that run in between Stories can be made. Videos persist for the duration of the video, whereas photo story photos are only accessible for five seconds until the user swipes out of the Story (up to 15 seconds)

These advertisements may include still photos and brief videos, just like Facebook Stories do.

Formatting Guidelines for Facebook Stories Ads Images

• Suggested image size: 1080 x 1920
• Image ratio: 1:1
• Images shouldn’t be more than 20% of the text
• The image file should be in PNG or JPG format

Formatting Guidelines for Facebook Stories Ads Videos

• Suggested uploading the greatest quality source video you can find
• The suggested aspect ratio is between 1.91 to 9:16
• Do not put logos and text 250 pixels at the top and bottom
• Many video formats can be supported, but MP4 or MOV are advised
• The maximum size for a video is 4GB
• The maximum length of a video is 15 minutes
• Video thumbnail image should be under 20% of the text

Collection Ads on Facebook

Mobile product catalog browsing is made simple by Facebook Collection advertisements. One primary video or picture, along with four other, smaller images, are displayed in a grid-like format in each Facebook Collection ad.

A consumer who clicks on a Collection Ad is sent immediately from Facebook to an Instant Experience-powered visual post-click experience that loads quickly.

Depending on the objectives of your ad, Facebook offers a variety of templates that you may utilize. These consist of Instant Customer Acquisition, Instant Storefront, Instant Lookbook, and Instant Storytelling.

Formatting Guidelines for Facebook Collection Ads Images

• The minimum size of the image is 600 x 600
• The image ratio should be 1:1
• The maximum size of the image is 30MB
• Images should be under 20% of text
• The image file should be in PNG or JPG format
• The text should only be 125 characters
• The headline should include 40 characters (any more than that will be cropped)

Formatting Guidelines for Facebook Collections Ads Videos

• Recommended minimum resolution should be 1080 x 1080
• Many video formats can be supported, but MOV or MP4 are advised
• The maximum size for a video is 4GB
• Recommended video length should be under 2 minutes
• The maximum length of a video is 120 minutes
• Video thumbnail image should be under 20% of text
• Text: 125 characters
• Headline: 40 characters (any more text will be cut off)

Facebook Ad Sizes for Audience Network

By placing your advertising on third-party websites, applications, and videos, Audience Network harnesses the collective power of Facebook users. You may widen your reach and grow your Facebook advertising by utilizing Facebook’s effective targeting options.

You may advertise to individuals using native, banner, and interstitial formats using Facebook Audience Network. You may promote your goods, services, or company using Audience Network’s picture format.

Use an eye-catching image that conveys the essence of your business and inspires visitors to discover more about your service.

Your advertisements will run on screened platforms, regardless of the positioning you select (pre- or mid-roll). In fact, before they even begin setting up their campaigns, Audience Network now provides advertisers additional insight into and control over where their advertisements may appear.

Images

·                  The supported file should be in PNG or JPG format

·                  Maximum Facebook ad size for the file is 30 MB

·                  Ratio: 9:16

·                  Resolution: At least 398 x 208 px

·                  Minimum Facebook ad size: 398 x 208 px

Text recommendations

·                  Description should have 30 characters

·                  Primary text should have 125 characters

·                  Headline should have 40 characters

Videos

·                  Supported file type: MP4, MOV or GIF

·                  Maximum Facebook ad size: 4GB

·                  Ratio: 4:5 (for mobile use only) or 1:1 (for mobile or desktop)

·                  Resolution should be minimum 1080 x 1080 pixels

·                  Minimum Facebook ad size should be 120 x 120 pixels

·                  Video length: Between one second to 241 minutes

Video text recommendations

·                  Primary text: 125 characters

·                  Headline: 27 characters

·                  Description: 27 characters

Facebook Messenger Story Ads Sizes

With the opportunity to use stickers, emoticons, and other artistic components, Messenger Stories can bring your company to life in an immersive way. Viewers will see these full-screen vertical advertising in between natural Messenger Stories.

You may showcase your product, service, or brand in new ways by using the video format in Messenger Stories. To highlight a product’s distinctive qualities, instantly grab the audience’s attention, or communicate the story of your brand, you can utilize music and movement.

For the whole length of the video, Messenger Stories will broadcast 15-second or shorter video adverts. Over 15-second video advertisements will be divided into distinct Stories cards. Before providing viewers the choice to press Keep Watching to continue seeing the movie, Messenger will automatically display one, two, or three cards. Each viewer has their own customized amount of cards automatically presented before being prompted to hit Keep Watching.

Images

·                  The supported file should be in PNG or JPG format

·                  Maximum size for the file is 30 MB

·                  Ratio: 9:16

·                  Resolution: At least 1080 x 1080 px

·                  Minimum width: 500 px

·                  Aspect ratio tolerance: 1%

Suggestions for Text

·                  Primary text should be 125 characters

·                  Headline should have only 40 characters

Videos

·                  Supported file type: MP4, MOV or GIF

·                  Maximum size should be 4GB

·                  Ratio: 9:16

·                  Resolution should be minimum 1080 x 1080 pixels

·                  Minimum width should be 500 pixels

·                  Aspect ratio tolerance: 1%

·                  Video length: Between one second to 2 minutes

Video text recommendations

·                  Primary text should be 125 characters

·                  Headline should have 40 characters

How to Make Your Ad Placement More Effective for Conversions

The next step is to decide how to best position your Facebook advertisements to increase your ROI after selecting an ad objective and structure.

By selecting the proper ad location, you can be certain that you’ve chosen the Facebook ad size that will make your advertising stand out among other postings. Additionally, you want all of your visitors to enjoy their interactions with your advertisements.

You may employ a variety of campaign objectives to improve the conversion rate of your Facebook advertising. These are a few of them:

Conversion

The conversion target is to show your advertisement to those who are most likely to convert as you have requested. Only when you are generating 500 or more conversions per month should you utilize the conversion objective.

If you want to spend tens of thousands of dollars each month on advertisements, you may set up a conversion aim and optimize for website clicks; after Facebook has gathered enough data, it will automatically switch to conversions.

Traffic

Thanks to the traffic goal, your advertisement will be displayed to users who are most likely to click it. Optimizing for landing page views or clicks is an option. Traffic is the most desirable goal if you want to increase the conversion rate of your Facebook adverts but aren’t getting 500 conversions each month. The strategy is to boost traffic until it hits the symbolic 500 threshold, after which you can begin concentrating on conversions.

Dynamic product ads (DPAs)

Only one conversion can be the focus of a DPA’s optimization. I’ve discovered that DPAs still function incredibly effectively when retargeting consumers based on behavior for stores that are not achieving 500 conversions per month. In order to expand their user base and increase revenue, stores that receive more than 500 conversions per month should think about adopting lookalike audiences and broad audience targeting.