Instagram is a fantastic online tool for communication and entertainment. But what are the Ultimate Guide Instagram Posts ad specs? It features a ton of unique artistic accounts that one can follow to browse their app in an artistic way. Even you may design a visually appealing and artistic feed on your account. It’s as easy as pie!

Following the size rules is one of the most crucial requirements for any Instagram advertisement or even a regular post to succeed. Ads that do not adhere to the approved Instagram ad size and other requirements are doomed to fail. If one wants their postings to appear professional and relevant, one should always verify the proper proportions.

The majority of Instagram marketing requirements and sizes are well known. There are a variety of ad options available if you wish to promote on Instagram. Actually, there are already seven distinct types of Instagram advertisements, each of which is suitable for a different kind of advertising. Knowing and understanding how to use each sort of advertisement is crucial.

Vinno Media is an Animation and Design Company in Muscat, Oman which can make a positive difference to your brand image, from a complete start-up business or a well-established company. There is no limit to what you can get designed at Vinno Media. Do not hesitate to contact us if you wish to have an eye-catching Instagram ad.

Starting with the most typical Instagram ads size, we’ll move on to the distinctive sizes preferred by experienced advertisers.

Table of Contents show

Instagram is a Member of the Facebook App Family

Facebook, the biggest social media platform in the world, is owned by Meta Inc. (META), which was established in 2004 by CEO Mark Zuckerberg and a number of his Harvard College roommates. The corporation was formerly known as FaceMash until its name was changed to TheFacebook, deleted the “The” to become Facebook, and then changed once again to Meta in October 2021.

Instagram was launched in 2010 and is a social networking platform for sharing images and videos. Instagram users may upload, edit, and tag pictures and videos. The business was independent until it was bought by Meta in 2012 for $1.0 billion. While venture capital companies and other investors were keenly watching Instagram, Meta purchased the photo-sharing platform. Some estimates claim that Instagram generates a significant amount more revenue from advertising than its parent company.

When it purchased Instagram, Meta made the decision to segregate the Instagram app from the primary Facebook platform, and Instagram has been a distinct platform ever since. The sum that Meta paid for Instagram, which had no income at the time, demonstrates Meta’s willingness to spend more for start-up businesses.

Free Social Media Image Resizing Tools

Nothing compares to Instagram’s popularity when it comes to publishing images on social media. There is a certain size and aspect ratio that the website accepts, therefore you may have noticed that photos you try to share on Instagram as posts or stories are frequently cropped. You may thus resize your photos on Instagram rather than having the website crop them if they don’t fit inside the permitted size.

To acquire the ideal image size for your social media postings, there are various Instagram photo resizing tools accessible. There are several free resizers available that can instantly repair photographs without the need for technical knowledge. To make your modifications as simple as possible, several resizers provide you predefined sizes. In order to match all necessary criteria, certain others allow you to choose the precise pixel width and height. You may utilize free programs like Promo, Photoresizer, and Landscape.

Images may be uploaded to Instagram as posts, stories, profiles, IGTV hidden shots, and Instagram advertising. When uploading images to the website, aspect ratio and image size are two crucial considerations. The following is the suggested photo size for posting:

1. Instagram Story Dimensions

The measurements are as follows:

Aspect Ratio: Instagram stories may support any aspect ratio between 1.91:1 to 9:16, however, 4:5 and 9:16 are suggested.

Maximum File size: A photo costs 30MB, and by default, it is shown for 5 seconds
Resolution: Min- 600 X 1067

2. Size of an IGTV Cover Photo

The IGTV cover photo should be the following size, and after it has been posted, it cannot be changed.

Size: 430 pixels X 654 pixels
Aspect Ratio: 1: 1.55

3. Instagram Profile Picture Size

Size: 180 pixels X 180 pixels (must be at least 110 by 110 pixels)
Aspect ratio: 1:1

4. Instagram Ads size

Maximum Instagram ads size: 30MB

Square: 600 X 600 pixels (minimum) and 1936 X 1936 pixels (maximum)
Portrait: 600 X 750 pixels (minimum) and 1936 X 1936 pixels (maximum)
Landscape: 600 X 315 pixels (minimum) and 1936 X 1936 pixels (maximum)

Aspect Ratio:

Landscape: 1.91: 1
Square: 1:1
Portrait: 4:5

Single-Image Instagram Ads

Single-image ads are the most prevalent ad forms on both Facebook and Instagram.

This type of publicity consists of an image, advertising content, and a call to action. Instagram image sizes vary depending on the Instagram ads size you submitted.

Since numerous various picture formats may be utilized and sold within a single image ad format, this well-liked ad style can be employed in all types of service advertising. Additionally, you may advertise any type of content on Instagram using the Single Image Ad style.

Instagram Ads Sizes and Instagram Ad Specs

Form of media: photo
Subject: 125 characters
Type of image: .png or.jpg
Maximum Instagram ads size: 30 MB
Suggested picture resolution: 1080 x 1080 or 1200 x 628 pixels (Facebook’s standard for picture ad resolution).

Instagram Video Ads

With your bid, you can include a movie or GIF with video advertising. Videos are a great method to demonstrate your business’s operations, amusing message, or even the actual functionality of your product. Additionally, the dynamic nature of video advertising often engages viewers by displaying Instagram feeds.

Since 2017, Facebook has upgraded its advertising platform to include GIF videos.

Instagram Ad specs for Video

Subject: 125 characters
Form of media: video.
Video size suggested: 600 x 600 (square) or 600 x 315 (land) pixels
1080 x 1080 pixels is the maximum resolution available.
Minimum resolution: 600 x 600 pixels
Ratio aspect: 1:1 (square) or 1.9:1 (plot)
Instagram story ad Length for videos: 3 seconds minimum
Duration upper limit: 60 seconds
Size: 4 GB maximum
Frame speed: max. 30 fps
File type: .mp4 container
Video: H.264 encoding, square pixels, chosen high profile, incremental scanning, frame rate fixed
Audio: AAC compression stereo, 128kbps + choice.

Instagram Carousel Ads

When employing a carousel style, up to 10 pictures or videos (referred to as “cards”) may be shown within a single advertisement.

You can tell if an advertisement is a carousel by the little dots beneath the image, which indicate that there are several photos to see.

The assembly process for Instagram’s carousel advertisements is a little more difficult than it is for single-picture ads. These adverts, however, work well for:

Outlining in detail how to utilize your product
Telling a tale about your goods through a lot of photographs or videos
Making it obvious what your advertised deal is worth.

Lowering the cost of advertising on Instagram

Carousel Instagram Ads Size and Ad Specs

Subject: 125 characters

· Form of media: picture or video

· Recommendation for image/video resolution: min. 600 x 600 pixels. 1080 x 1080 pixels

· Type of image: .jpg or.png

· Total number of cards: 2

· Max limit of cards: 10

· Picture ratio: 1:1

· Video aspect ratio: 1:1

· Minimum video duration: 3 seconds

· Maximum video duration: 60 seconds

· The aspect ratio of your video must be the same as the picture ratio used for thumbnail videos. Auto-resize thumbnails are available if not.

Instagram Stories Carousel Ads

Since this style enables you to display many pictures or videos within a single ad, carousel ads have long been a favorite choice among advertisers for creative options. The same is true with Instagram Stories advertisements, as this function is used every day by over 400 million accounts. It helps businesses to convey a narrative, immerses viewers, and offers a more genuine and interesting way to see advertisements. What if we told you that The Next Ad’s platform now allows you to blend the two ad formats?

Carousel ads for Instagram Stories may be interacted with in the same way as other Stories content by tapping through, swiping left and right, or pausing the video at any moment.

Advertisers can now add depth to their stories in the same manner that the public does today with the inclusion of two new forms of media.

Since Instagram users have already been exposed to carousel advertisements in organic posts for some time, it was just a matter of time until this ad structure was also used for ads between Stories. Given that Instagram’s Stories feature has more than 300 million daily users, the business’s decision to implement it makes sense.

Instagram users will now see carousel ads in between stories as a result of this update. Up to three pieces of content—pictures and videos—can be found in these advertisements. With three pieces of media instead of just one, this new ad style will allow advertisers to convey more of a story in their advertisements.

Instagram Slideshow Ads

Carousel advertising is sometimes mistaken for slide show ads. But there is a clear difference. You may create a looping video ad with up to 10 photographs and music using the Slideshow Ads.

Set a slideshow advertising with your Instagram ad for music, video subtitles, videos, and a preview using the Facebook Advertising Manager. A transition or focus option is also available.

Slideshow Instagram Ad Specs

Caption: around 125 characters
Form of media: music and photos
Total time of image: 50 seconds maximum per picture
Formats for Music File: WAV, MP3, M4A, OGG, FLAC. You should have all the legal rights to use the song!
Picture structure: min. 600 x 600 pixels, max. 1080 x 1080 pixels. If you utilize images of varied sizes, you may square your slideshow.

Instagram Stories Image Ads

Instagram Stories has the flexibility to add stickers, emoticons, and other creative features, allowing you to fully immerse your audience in your brand. Viewers will see these full-screen vertical adverts amid real Instagram Stories.

You may display your company, service, or product using Instagram Stories’ picture format. To entice customers to learn more about a product, use an intriguing image of it. You can also use an eye-catching image to demonstrate your brand’s individuality.

Instagram Stories image advertising remains visible for five seconds or until the user swipes away from the Story. Here are the Instagram stories ad specs (ig story specs) for Image ads:

Design Recommendations

Ratio: 9:16
Image File Type: JPG or PNG
Resolution: At least 1080 x 1080 pixels

Consider leaving around 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other significant creative elements to prevent covering them up with the profile symbol or call-to-action.

Text Recommendations

Primary Text: 125 characters

Technical Requirements

Maximum File Size: 30MB
Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%

Instagram Stories Video Ads

You may showcase your brand, service, or product in fresh ways by using Instagram Stories’ video format. To instantly grab the audience’s attention, highlight a product’s distinctive qualities, or communicate your brand’s narrative, use movement, and music.

Less than 10-second video advertising on Instagram Stories will play for the whole length of the clip. 10-second or longer video advertisements will be divided into distinct Stories cards. Instagram will automatically show either 1, 2, or 3 cards before presenting users with the chance to tap Keep Watching to continue to see the video. Viewers have their own customized amount of cards automatically presented before being prompted to hit Keep Watching. Here are the Instagram stories ad specs (ig story specs) for Video ads:

Recommendations for Design

Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Video Settings: Progressive scan, fixed frame rate, H.264 compression, square pixels and stereo AAC audio compression at 128kbps+
File Type: MP4, MOV or GIF
Video Sound: Optional, but recommended
Video Captions: Optional, but recommended

Edit lists and special boxes in file containers shouldn’t be included in videos.

Consider maintaining around 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text, logos, or other significant creative elements to prevent covering them with the profile icon or call-to-action.

Recommendations for Text

Primary Text: 125 characters

Technical Prerequisites

Maximum File Size: 250MB
Minimum Width: 500 pixels
Video Duration: 1 second to 60 seconds
Aspect Ratio Tolerance: 1%

Instagram Feed Image Ads

You may use the picture format in your Instagram feed to highlight your company, product, or service. Use an intriguing product image to inspire people to learn more about it, or a captivating image to showcase your brand’s personality. Due to the natural structure of these advertisements, they resemble Instagram image postings.

Recommendations for Design

Image File Type: JPG or PNG
Resolution: At least 1080 x 1080 pixels
Ratio: 1:1

Recommendations for Text

Headline: 40 characters
Primary Text: 125 characters
Maximum Number of Hashtags: 30

Technical Prerequisites

Aspect Ratio Tolerance: 1%
Maximum Aspect Ratio: 191 x 100
Minimum Aspect Ratio: 400 x 500
Maximum File Size: 30MB
Minimum Width: 500 pixels

Instagram Video Ads in Feed

When you launch the Instagram app, a selection of recent photographs and videos called Instagram Feed is shown. Instagram followers’ profiles as well as those of marketers are included in the Instagram Feed. These feed video advertisements have an effective call-to-action and seem like regular feed videos. They are able to concentrate on a certain market.

You may showcase your product, service, or brand in new ways by using the video format in your Instagram Feed. To instantly grab the audience’s attention, highlight a product’s distinctive qualities, or communicate your brand’s narrative, use movement, and music.

Suggestions for Design

Ratio: 4:5
File Type: MP4, MOV or GIF
Resolution: At least 1080 x 1080 pixels
Video Sound: Optional, but recommended
Video Captions: Optional, but recommended

Edit lists and special boxes in file containers shouldn’t be included in videos.

Suggestions for Text

Maximum Number of Hashtags: 30
Primary Text: 125 characters

Technical Prerequisites

Minimum Width: 500 pixels
Aspect Ratio Tolerance: 1%
Video Duration: 1 second to 60 minutes
Maximum File Size: 250MB

Lead Advertisement on Instagram

Instagram Lead Ads provide meaningful data collection from potential customers without directing them away from the Instagram site. You will be sent to a new website with a lead form after clicking on your Lead ad, which requests your name and contact information (e.g. telephone number, email address, the full name of the individual, etc.). When putting up Lead Ads, you would also need to adhere to your company’s privacy policy (as you acquire user data).

Instagram Lead Ads: Instagram Ads Size and Instagram Ad Specs

Caption: near to 125 characters
Form of media: photo
Suggested size of photo ad: 1080 x 1080 pixels (standard Facebook ad picture) or 1200 x 628 pixels.
Format of image: .jpg or.png
Maximum Size of file: 30 MB
Other conditions: Policy on Confidentiality

Best Practices for Instagram Story Advertisements

Here are some best practices to follow if you want to make the most of your Instagram Story advertising so you can develop ads that engage your audience and prompt them to take action.

Ready a Live Chat Representative

You should have live assistance available for chat if you’re running any kind of Instagram advertisement. Instagram Messenger’s live chat feature aids in bridging the gap between in-person and online commerce.

You may assist the caller, strike up a discussion, and get to know the person on the other end of the line.

Attract the Interest of Your Viewers Right Away

Speed in an Instagram tales ad that is not in your Instagram feed is crucial to capturing viewers’ interest because Facebook discovered that individuals consume Stories material rapidly.

When making an Instagram Story ad, the key thing to consider is how to develop an ad that isn’t intrusive yet causes a viewer to stop scrolling. Unlink your newsfeed advertising so that people won’t see them again when they swipe away from them. In the end, you want to design an advertisement that stands out and captures a viewer’s attention in the first frame.

Utilize Sound

A viewer will be drawn in by your Story advertisement, but including sound makes you stand out from the competition right immediately. Because 60% of Stories are seen with sound enabled, an early hook can help viewers stop scrolling and make all the difference.

Additionally, 80% of Stories advertising with sound outperformed ads without sound in the bottom funnel. You may utilize voice-over, music, or sound effects in your Instagram Story ad to improve the creative, make it more pertinent, and make the viewer feel something.

Insert Your Logo

The same is true for Instagram Story advertisements; “include your logo” may be found in the best practices for a ton of various sites discussing social media advertising. Since viewers cannot go back on your ad on Instagram stories, you must quickly leave a lasting impression.

Since 39% of customers are more interested in a company after seeing it on Instagram Stories, you want to make sure that your brand is remembered. Along with having your brand shown at the top left of the advertising, incorporate your name or logo within your creative throughout the first few seconds of your story. This will make it easier for visitors to identify your brand if they don’t click the advertisement quickly enough and look you up somewhere online.

Add Several Scenes

You may divide scenes into little “chapters” if your Story advertisement is more complicated. Scenes in top-performing Story advertisements are often shorter, lasting on average 2.8 seconds. Stories elicit fast interaction from readers. Experiment with shorter, faster-paced narratives that effectively convey your message in a humorous way to build a successful Story advertisement outside of your Instagram feed.

How Can Instagram Ads Be Assessed?

Select Placement to view up to five distinct ad groups with varied positions. For Instagram advertising, you can observe how an ad in the news feed contrasts with an ad in a story. In Instagram test advertising, the news feeds of the different devices (iPhone vs. iPad) and operating systems (iOS vs. Android) may also be distinguished. It’s crucial to accurately follow the different Instagram ads size that are suggested.

Are Instagram Ads Comparable to Those on Facebook?

Fortunately, all Instagram advertisements have the same location-based advertising, demographic, desire, behavior, and other targeting options as Facebook ads. Your initiative should, at its most basic level, focus on a certain gender, location, and age demographic.

How Can Instagram Ads Be Made Profitable?

Three ad goals are available for Instagram advertising: a website click, a mobile app download, or a video view (up to 30 seconds). Video, image, and carousel ads are the three basic ad units that may be employed to achieve these objectives.