The world in which we live is full of information. Customers are inundated with advertisements, texts, and videos from many businesses, promoting a wide range of items, no matter where they travel. so’s imperative to stand out in this crowd without getting lost in the commotion, and making a distinctive promotional video is one method to do so.
These kinds of videos not only increase revenue but also provide information about your company and your products. These are imaginative, poignant, and distinctive narrative pieces that may greatly increase the visibility of a cause, business, or item.
For a while now, video marketing has been thriving, and there are no indications that this trend will halt anytime soon. Conversely, it is becoming more and more difficult to envision a marketing campaign without interesting videos. They perform particularly well in social media postings and TV commercials.
Videos fit into every niche and every brand. They are found in many industries, since various kinds of promotional videos may quickly generate high conversion rates.
When inspiration fails to strike, it might be simple to become overwhelmed if you’ve never made one of these videos before. For that reason, we’ve compiled this list of the top 21 promo videos for different businesses and emphasized the most intriguing and practical aspects of each.
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What Is a Promotional Video?
As the name implies, a Promotional video or promo video is the process of using video content to advertise a service, product, event, or anything else your business wants to draw attention to. It is a short video that promotes a company’s product or service.
These pieces let you grab the interest of your audience and generate excitement about a certain event, much like a teaser video. They may be used to convey vital information, wish your audience a joyous holiday season, recognize an accomplishment, or even offer touching tales about the people your business has had the pleasure of serving.
The ultimate objective of promotional videos is to increase brand recognition rather than just sell products. Your goal is to boost favorability toward your organization and build a closer, more intimate relationship with your target audience.
The Advantages of Business Promotional Video
Promo videos are a special kind of video marketing that may help your company in the following ways:
- Emotion is what drives people. Customers are not just guided by reason when making purchases; emotions and initial impressions also have a significant influence. Because of this, it’s critical to produce an engaging image that appeals to the emotions of your audience. After you’ve established an emotional bond with your audience, highlight the features and advantages of your product to close the transaction.
- It’s easy to distribute promo videos. Likely, someone who views the video on social media and thinks it is interesting is going to share it with their friends and family. You may increase your visibility and reach by using videos to promote products and services.
- You can teach your audience quite effectively using videos. A person’s senses are stimulated when visual and auditory aspects are combined, which increases the likelihood that the message will be perceived and comprehended. Videos are particularly useful for demonstrating how a product operates since they allow you to walk viewers through each stage of the process.
How Does a Promotional Video Increase Sales?
A promotional video is the cornerstone of every digital marketing strategy, whether it’s for your website or social media pages. It serves as the perfect introduction to your company. The truth is that adding videos to a landing page may boost conversion rates by 80%. That is their potential level of power.
Several more things to consider regarding effective promotional videos are as follows:
- Putting yourself and your staff in the spotlight may boost brand trust, particularly when shared on social media.
- A sequence of videos that never ends can improve brand loyalty.
- The amount of time people spend on your page improves dramatically when you use video.
- Businesses that employ video will always be favored by search engines.
Globally, video is rated by 52% of marketers as having the highest return on investment. To boost sales and attract new clients, your digital marketing plan must have a promotional video at its core.
21 Top Promotional Video Ideas and Examples
Now that you understand what a promotional video is, let’s look at 21 of the greatest examples and ideas for promotional videos which inspired you.
1. Negawatt
Should the service you’re promoting be intricate, such as a novel technological advancement, you can be uncertain about the best approach. You have to explain how it works, after all, to pique the attention of experts, but you don’t want to create a complicated, difficult-to-understand video advertisement. My recommendation in this regard is to be direct and take Negawatt’s lead.
It’s OK to use a more exact and technical terminology if you intend to speak to a particular audience. They will understand the message as long as your video reaches the appropriate niche!
2. What is Ahrefs?
Explainer videos are a type of promotional video that, as the name implies, explains something. An explainer video describes the operation of a certain feature, service, or product. Most importantly, it clarifies how you differ from your rivals.
It’s quite helpful if you provide a service or product that isn’t immediately apparent. It is usually an animation that appears on the homepage or landing page hero area of a website.
“What is Ahrefs?” is one such question. In addition to outlining Ahrefs’ features, this video demonstrates to viewers why Ahrefs is the essential tool for outperforming rivals in search engine rankings.
3. GoPro
GoPro introduced the Hero10, their newest model, in September of 2021. Along with many other incredible features for video fans, it has a fast CPU, considerably superior HQ video performance, smoothness stabilization, and more.
After it was uploaded to GoPro’s official YouTube account a few months ago, the film has already received around a million views.
GoPro appears to be speaking directly to its intended audience in the film. These are the folks who love the great outdoors, thrilling adventures, and diverse sports. We watch the tiny GoPro camera following moving individuals around as the scenes switch very fast. They film themselves performing yoga, flying aircraft, racing in the desert, skiing and snowboarding in the mountains, and snorkeling in the sea.
The message is clear: wherever an adventurer might go, their camera will follow.
4. Klear
A company called Klear uses media analytics to assist companies in identifying the ideal influencers to support their marketing initiatives. The platform’s operation is demonstrated to the audience in the animated promotional video. The clever and seamless way in which this movie is presented makes it exceptional; you won’t even realize how much you’ve learned in just one and a half minutes.
It’s ideal for social media since it’s brief and packed with information (Facebook, Instagram, and TikTok). According to several research on video marketing, this is essential to the video’s social media performance.
5. M&S Food
In this clip, M&S uses images of their vibrant ingredients, eye-catching transitions, and happy background music to showcase their culinary goods. In the meanwhile, each dish’s health advantages are described in the captions.
They promote both their healthy goods and their YouTube channel, where they offer culinary lessons to create foods that look equally as appetizing as they do on TV, in a single video.
6. Apple
In this video, Apple uses the common practice of customizing laptop stickers to symbolically highlight the speed of its computers. In addition to being entertaining, vibrant, and eye-catching, it also conveys a message. The ideal combination.
7. McCallie School
Let’s now discuss how innovative video solutions may be used for teaching.
At the boys’ private school McCallie, virtually any query that parents and kids may have is answered via videos. Through films, they discuss curriculum, student accomplishments, scholarships, and other topics.
Despite having a distinct aesthetic, every video has a distinct tone and ambiance. In this film, which you can watch here, staff members and students are portrayed as fighters in a star battle. A striking show breaks up the rigorous academic environment the students must adhere to with comedy.
8. Gillette
Informing viewers about your new offering—especially if it’s a revised version of an old product—is a crucial component of promotional films.
Gillette highlights the advantages of their new razor in this clip, getting right to the point. In a brief thirty-second video, they discuss the extra features of their product before going on to describe its effectiveness and robustness. Sometimes all you need to show your audience the newest item in your inventory is a succinct, short video.
9. Emirates Airline
There are thousands of hours of video available to viewers at all times. For this reason, to stand out, you must be creative and consider new methods to showcase your abilities.
Emirates uses the tale of a goose on its migration to highlight every product that the airline has to offer its customers. They make an easy-to-relate, charming tale that viewers would be eager to share by adding animated characters.
10. Spaceti App
I believe it’s obvious by now that videos can be used for any sort of product, including software, automobiles, and even applications. This kind of material is perfect for mobile app promotion, whether it’s showcasing new features of an already-existing program or introducing brand-new software.
Spaceti utilizes questions in this video to draw viewers in and immediately address their problems. This enables them to describe how their service takes care of everything, from simple access methods to locating neighboring eateries and exclusive deals for grabbing a snack.
By doing that, they can demonstrate to viewers that they understand the requirements and desires of the target audience and that the firm cares about them.
11. Blue Apron
In a product review video, a reviewer—typically a well-known figure in your niche—demonstrates the product in use and provides an unbiased assessment.
When they see it, potential customers get the impression that you’re giving them the real deal. It is what demonstrates to potential customers how much better your product is.
The most reliable product reviews these days come from third parties. more so than client endorsements, as obtaining one from your clientele is rather simple.
Watch this well-known YouTuber’s critique of Blue Apron’s meal kit delivery business as one example.
12. Meet Bixby
Samsung’s AI assistant Bixby is featured in this animated advertising video that effectively argues for simplicity. It isn’t at all monotonous despite merely using text and no narration. It’s a fantastic, fashionable animation that accomplishes its goals.
13. Airbnb Pacific
Recently, Airbnb released several quick advertisements (around 15 seconds). They have excellent pace, design, and animation along with a ton of character. In addition, the writing is condensed and conveys the point in a small amount of time.
14. LinkedIn Slider
LinkedIn produced a promotional video with the express purpose of promoting the “slider” function available on its site. Despite being straightforward and uncomplicated, the images complement the brand.
15. Microsoft
You could find some inspiration in this Microsoft animated promotional video.
To be honest, audiences may not always find a great attraction in a basic reworking of a symbol. However, it becomes much more significant when conveyed through the ideal balance of realistic imagery and engrossing animations, turning the video into a visual extravaganza!
A video is so powerful that it conveys a lot without using any words. The truth is that a lot of companies, like Microsoft, employ animated videos to help their audience understand their concepts, which gives them an advantage over competitors.
16. Cadbury and Oreo
Imagine a story that brings the friendship between two well-known brands—Cadbury and Oreo—to life. It is difficult to conceive of one brand without the other because of how cleverly they have combined the core elements of both.
Every frame in the tale is meant to bring back fond memories, creating an emotional bond with the audience with each passing frame. The narrative is not where the genius ends.
This video will make you feel nostalgic while showcasing the flawless fusion of animation and visual design. Every image is designed to be seen and remembered, with vivid colors that perfectly express the spirit of Cadbury and Oreo.
17. GG E-Sports
Have you ever wondered what makes an e-sports athlete so passionate? The promo video, which delves further into the difficulties faced by many e-sports players—particularly the specter of their relative underrepresentation in comparison to conventional sports—showcases their unwavering determination to succeed.
It also illustrates the issue’s cascading ramifications and significant influence on the e-sports industry. That is the unique quality of this video. It speaks to the audience of GG E-Sports at its core. By openly addressing their issues and presenting GG E-Sports as a ray of hope, a strong bond is established.
The story is made even more intriguing by the animations and the deft use of contrasting colors, which both fascinate and highlight the seriousness of the topics covered.
18. Invention of Together by Tinder
Not only are we living things in need of food and shelter. Our spirits ache for closeness and connection.
Deciphering the mechanics of human connection, however, is no easy task. Tinder, a platform that was created with connecting people in mind, took this obstacle head-on.
They created a captivating journey through human development with the aid of a promotional video, highlighting our enduring need for friendship. It’s a monument to our common human experience rather than merely a commercial.
Viewers are lured into a world where they recognize themselves in the characters thanks to lifelike 3D animations, which help them relate to Tinder’s message on a deeper level.
Tinder’s message is not only heard but also felt, as viewers are invited to contemplate their travels by the visual style, which mirrors real-life circumstances.
19. Geoff by Heinz
Brands frequently choose the simple path, putting their products front and center. However, they dared to be unique in this Heinz animated promotional video. Heinz embraced the enchantment of animations and the craft of visual storytelling in place of customary product placements.
Heinz was able to promote their product in a way that was sincere, natural, and far from forceful by using this strategy. They piqued interest and held the attention of prospective customers.
Fundamentally, the video aims to do more than merely advertise a product and persuade viewers to purchase it. It’s all about using specific video moments to evoke strong feelings in the audience. They get the impression that they are a part of a relevant experience that is influenced by their own experiences.
20. A Love Story by Chipotle
It’s time to abandon the hard pitch and master the art of subtly persuasion, which Chipotle accomplishes pretty masterfully in this promotional video. They enthrall with visual narrative without resorting to overt commercial promotion.
In addition to being visually stunning, the 3D animations immerse you in a world where tales come to life and enhance the participatory nature of the experience.
By appealing to those memories, this video gives their message a more relatable feel. Making sincere connections is more important than outshining rivals with more noise. Magic occurs when viewers interact naturally without feeling pressured.
21. Starbucks
Promo videos may be used to announce significant corporate achievements in addition to showcasing new items and promoting your brand. Starbucks takes us on a journey to commemorate the 50th anniversary of the corporation in this video.
We can observe the expertise and understanding they have accumulated over the years in the industry. The fact that the actors in this film are thanked for their roles in making it possible for their clients to hold a cup of coffee, however, is what sets it apart. By expressing gratitude to your partners, you can ensure enduring connections with each member of your team and give your business a more personal touch.
Conclusion
You may use promotional videos as material to raise brand recognition and market your goods and services. Utilizing this captivating and captivating media has the advantage of allowing you to showcase your company’s mission and offerings to viewers, which raises the likelihood that they will remember you.
Ultimately, the most effective videos are those that effectively communicate your principles to your intended viewership while showcasing your style. After looking through these samples and learning some fantastic advice on how to make engaging video promos, I hope you’ll be able to produce a video clip that will enhance your marketing efforts to the fullest!
