Digital marketing video quality evaluations are based on one thing: the end result. Expert content producers are aware of a number of methods you should take into account while creating high-converting material, though.
We’ll demonstrate some of the top marketing videos online using the samples below to help you get ideas for your subsequent project.
What Is Video Marketing?
The use of the media for brand, service, or product promotion is known as video marketing. It entails creating compelling, high-quality videos that efficiently deliver your marketing message to your target audience.
Interested in an animated marketing video?
Check out our marketing video services page for more information and video examples.
How does Marketing Animated Videos Work?
To convey a message to the audience, marketing videos often combine visual and aural elements. They are made to be interesting and engrossing while imparting knowledge about a product or service.
The secret to producing effective marketing videos is to provide material that appeals to your target demographic. This entails being aware of their wants, passions, and problems and creating films that address those elements.
For detailed examples of how to imitate your company’s most effective marketing videos, keep reading.
1. Global Grid Negawatt Credit Program
Our first video is from the Global Grid Negawatt Credit Program. The video exemplifies the perfect execution of the explainer video.
Global Grid is an exciting animation format. The animated marketing video clearly explains the platform in relatable terms for Grid Negawatt’s target audience. The video is an excellent example of a well-executed explainer video and also shows the benefits of custom digital marketing videos.
2. Logitech and RingCentral
The importance of audio and images in product videos for marketing is then highlighted.
In order to successfully convey how their video solutions may connect with typical corporate procedures, Logitech and RingCentral’s ad blends cartoon-style animation with the actual equipment. As a consequence, the items in the marketing film stand out and draw the audience in. We can see a great example of sound design in the video as well. Although the voice-over predominates the audio, additional noises, such as device connection notifications, keep viewers interested and control the pacing of the video.
This video can inspire you through a combination of a cartoon style and realistic product images and the voice-over, background music, and additional noises flow seamlessly.
3. Every Product Carbon Neutral by 2030 | Apple
Apple has some of the greatest video content marketing in the world. The aforementioned project is as low budget as it gets, despite the fact that the computer giant has created several projects with costs that are out of reach for most enterprises.
Apple can produce a straightforward but incredibly powerful marketing video with the use of text, a compelling voice actor, and a big promise. The example shows that, when you concentrate on your messaging, you don’t need an unbelievable budget to produce converting content. This video is an excellent example of using text animation.
4. Android Rock, Paper, Scissors
YouTube video marketing has transformed advertising and given companies new opportunities to express creative tales. For instance, Android forgoes a voice-over to highlight how the company values uniqueness.
Even though delivering a tale without words or text might be challenging, a creative song can convey the character’s mood. Android employs music to keep viewers interested and show how the plot develops. You feel a connection to the characters who stand for the brand’s basic principles after viewing.
Strong storytelling without the voice-over and use of an original track, are the strong points of this video.
5. Many, Many Thank You’s | Airbnb
Airbnb thanks hosts and guests in a touching commercial film that also reinforces the company’s brand promise. In order to express the value of hospitality, Airbnb focuses on understanding the behaviors of high-quality guests and hosts, so your film doesn’t necessarily have to clearly describe the product or provide the key selling point.
Even customers who are not familiar with Airbnb may understand how the app functions despite the animated marketing movie not taking them through the booking process. Applying this reasoning to your marketing, highlight a superior user experience. As a consequence, you’ll maintain the parts of your company that current consumers like while attracting new clients.
This video can inspire its audiences by using visuals to deliver brand messaging reinforcing hospitality.
6. GWK: Old MacDonald Has a Farm
A key component of video content marketing is establishing a connection with potential clients. Utilizing nostalgia is one strategy for engaging your audience.
To captivate viewers and build a connection between them and the goods, GWK designed their video around the well-known nursery rhyme “Old McDonald”. The VO begins with verbatim singing the song, then maintains its rhythm while outlining how the business is “feeding the people that feed the people.”
Using a familiar song to create a bond with viewers is a strong key in such marketing animated videos.
7. Hard Times for Super Thieves
You can’t help but be impressed by VanMoof’s distinctive 3D visual appeal at first sight. You are immediately captivated by the beautiful animation. But as the film goes on, you get attracted to the original documentary-style structure.
VanMoof demonstrates that while video quality is a crucial aspect of digital marketing, screenplay writing can take your video to the next level. You won’t have any trouble converting if you can create a one-minute product video that makes people want to watch a full TV series.
The original story concept and quick hook with gorgeous visuals are two points of this marketing video that inspired everyone.
8. Porsche_Gestalt
The majority of car advertisements are live-action, requiring performers, closed roads, drone video, and a big budget. Porsche saves money by animating its recognizable designs.
Porsche makes use of the medium in part by including fluid, striking transitions. Each brilliantly animated shot’s components are intertwined into the subsequent one. When done well, animation may enhance your marketing videos and leave viewers puzzled like they see the highway change into the setting sun in the rearview mirror of the Porsche Gestalt.
Two key elements of this kind of marketing animated videos that can inspire everyone are firstly eye-catching transitions and secondly vivid animation production.
9. Geoff The Film
Creators are now able to stray from the traditional 5, 15, 30, and 60-second styles thanks to the flexibility of YouTube Marketing videos for businesses. Heinz makes use of new platforms by creating a moving tale that lasts longer than three minutes.
But just because you can create long-form marketing films doesn’t mean you should. It might be difficult to keep viewers interested, but if you develop a sympathetic tale and support it with top-notch production, you can amuse rather than just sell.
How to keep viewers engaged beyond 60 seconds and high-end production are the strength points of this video.
10. Mailchimp Marketing Platform
As opposed to Heinz’s high-end short film, MailChimp offers an excellent representation of a simple 30-second animated marketing video. With the brand’s unapologetic bright yellow serving as the backdrop, the film employs a calm yet clear VO to convey the advertising platform’s functions beyond sending emails.
Many aspects must be taken into account when determining the ideal duration for your digital marketing video. However, if you want to produce material that is highly converting, the writing must be remembered. Since MailChimp offers so many different benefits to customers, its own name no longer adequately describes the services it offers, and the company can get away with minimal visuals (even though they are still aesthetically pleasing and on-brand).
Final Words
Businesses aiming to interact with their target audience and increase sales now frequently use animated marketing videos. You may present your goods and services in a visually appealing manner while also conveying important messages and increasing brand recognition by utilizing the creative possibilities of animation.
If you need help getting started in animation and video services, feel free to contact us for a free consultation with our experts in the digital marketing video field.
