Corporate video is becoming a more popular tool used by businesses to achieve their goals and raise awareness and it’s not only for product video marketing departments.
Corporate videos contribute to the development of trust among investors, prospective workers, prospects, and consumers.
These kinds of videos are available in a variety of sizes and formats to best suit the brand and its intended usage. Videos, whether they are live-action, animated, or motion graphics, bring stories to life through the use of attractive visuals and narratives.
You may be thinking about creating a corporate video to promote your company and increase brand recognition because you’ve undoubtedly heard about how well video content can convey a message to an audience.
To help you with that, we’ve compiled a list of the top 12 corporate video examples, along with all the information you need to know about videos and their numerous advantages.
What Is a Corporate Video?
Brands can use a corporate video to raise awareness of their organization and enhance their transparency. On the other hand corporate video is non-advertisement-based video material made for and commissioned by a firm, business, corporation, or organization. Most corporate video material produced nowadays is shared via email or social media, appears on the company’s website, and is hosted online.
Corporate overview videos, employee safety and training videos, investor relations and shareholder videos, market updates, product or services videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos are a few examples of corporate videos.
Why do Companies Need a Corporate Video?
Corporate videos are important to a business because they can do things like raise brand recognition, provide guidance and training, and attract customers in a way that is unique and cannot be achieved by any other type of media. Here are some great reasons why your marketing plan might need to use corporate videos:
1. Creating and Developing Your Brand Identity
A great method to enhance your brand identification is through corporate videos. This is so that you may give your company a recognizable visual identity. When someone watches your video, they will get an understanding of the company’s customer service policies, corporate culture, and range of products and services offered. Because of this, a successful video marketing plan depends on strong branding.
While some readers of written content, like blog posts on your website, you’ll discover that most viewers respond positively to visual information presented in the form of videos. Because watching a video is quicker and requires less time, consumers are more willing to watch it than going through a wall of text to obtain the same information.
For instance, explainer videos are an excellent tool for quickly and effectively communicating dense or difficult information.
3. It Improves your Visibility on Search Engines
An additional reason for the significance of a corporate video is its enhancement of search engine exposure. You can draw in and keep the interest of potential customers with the help of a video. It will increase organic traffic to your website when it is posted on YouTube, social media, and your website. Additionally, because it recognizes the value that videos provide to its users, Google prefers to rank them higher than other types of material.
Videos have no physical form, they can be stored and shared anywhere. Viral videos spread like wildfire, and that’s because this type of content is very easy to share across different channels such as social media. A lot of people are consuming video content through their mobile phones as well.
5. Increase Client Awareness and Engagement
Research indicates that 50% of customers who watch a special company’s corporate videos are likely to purchase from that company. Additionally, there’s a greater chance that these customers will tell their network about that company. Another usage for corporate videos is as a lead-generation tool. You may make a branded video that walks customers through the purchasing process and informs them about your product or service. Using a video to generate leads allows you to establish a closer relationship with your audience.
Best Corporate Video Examples
You might be a little confused about the kinds of topics you may discuss in these videos if you’re just starting to develop your corporate video marketing strategy. Here are some top corporate video examples to help you get started.
1. Video Brochure
So far you are undoubtedly well aware of how effective video material is in spreading a company’s brand. You might not know though, that they can also be an effective tool for educating and pitching other business owners about your products and services.
This explainer video was created by VinnoMedia to demonstrate how you can use effective animation to highlight all the reasons that a certain service or product might be demanded by companies and individuals and how that firm can profit from it.
This is a corporate video that teaches viewers all they need to know about a firm from the perspective of what they’re delivering more interestingly. The audience may then independently determine which objectives and principles motivate and encourage the company’s efforts.
Animated corporate videos also have the fascinating feature of being readily converted into training videos that can be shown to employees of a company to make sure they understand the benefits of a certain item or service.
2. Google
In this corporate video, Google placed the spotlight on some of its staff from engineering and product management to sales and program management, and let them share what makes working at Google so exciting and meaningful to them.
You may create a video for your company that gives audiences all the information they need to know about your organization, the available position, and your operations by planning it according to this example.
Your message will resonate better with like-minded people if your corporate video is based on success stories. This will encourage them to apply for the position.
3. Airbnb
A helpful technique for presenting new ideas is frequently to change the viewer’s point of view. The natural tendency is to market a service or product straight from your company’s point of view. Even if you are the expert on the advantages of selecting your brand, there are situations when hearing an opposing viewpoint to support what’s available might be more unsettling.
In this case, Airbnb highlights the hosts who welcome guests into their homes so they may share their experiences. We discover why they decided to become hosts and how becoming hosts improves their day-to-day experiences.
You want to get to know these people and visit their towns and homes This is exactly what Airbnb aimed to achieve.
Try to include enthusiastic brand ambassadors in your corporate video so they may speak for you and your products.
4. Twitter
Twitter, a marketing tech company, is adept at promoting its product in an entertaining and captivating manner, as one might anticipate. Usually spot-on, this video highlights their Twitter Flight School service, which is described as a “dynamic learning experience to help you craft the best ways of integrating Twitter into your work.”
This little explainer animation captures your curiosity about Twitter, even though it would be in its best interests to update its consumer knowledge base, which is the greatest tribute we can give it. You may have already used Twitter for business, have the app, and are aware of it. However, the social media experts can make a strong case for why, with a little instruction, you might be using their platform to do considerably more.
In the Twitter Flight School video, they consistently do so effectively by combining a taut screenplay with a visually compelling story which is, a paper aircraft that makes its way through the whole film. So, you can take big inspiration through this corporate video.
5. Watermark
The main service offered by Watermark may appear specialized at first glance: it’s a branding tool that enables adding watermarks to photographs uploaded online simply. Nonetheless, the company’s services may benefit a wide range of consumers, as this promotional video effectively illustrates; Instagram influencers and professional photographers alike can gain from using this software to take safer photos.
Additionally, a variety of viewers may find the video’s simple yet appealing 2D animation style intriguing. The message that this video aims to express is made accessible to a broad audience by its vibrant colors, diverse array of characters, and positive attitude.
6. Columbia University
As mentioned before, corporate videos are a unique method to present information and help with retention and understanding, which makes them one of the most effective resources you may have on hand to bring staff members up to speed on the appreciation of new rules.
Columbia University’s corporate video is one of the best examples in this matter because it gives quick pointers on their new policy, which is respecting a person’s pronouns, and suggestions on how to implement it.
This example demonstrates how the use of color, narrative, creative design, animated compositions, and transitions can make animated corporate videos very effective in spreading awareness of a cause. Animated company videos are highly versatile and may effectively cover a broad range of themes, even those that are delicate or complex, in a way that nevertheless leaves a lasting impression on the viewer.
7. HobSpot
HubSpot encountered a typical issue with so many services available at the same time, and this is it: what exactly is HubSpot? It is an all-in-one platform that includes marketing, sales, and service software that helps your business grow without compromise.
The well-known marketing platforms take on this problem head-on by creating this short video that highlights the essential features of HubSpot’s main advantages and services and describes how they may assist customers.
This is a good example of a corporate video with a presenter and a few additional background performers. But in this case, simplicity is crucial, as this short video succinctly illustrates all of the features that make HubSpot such an effective tool for its audience without overloading viewers with complex technical details.
8. Apple
One of our greatest corporate animation videos, “Every Product Carbon Neutral by 2030 | Apple,” showcases Apple’s dedication to environmental responsibility and sustainability.
In this captivating animated video, Apple, a well-known luxury device brand, takes center stage. It highlights that although it comes in last on our list, it’s by no means the least. The video demonstrates how animation can be used to simply yet successfully communicate a company’s brand identity and message.
Unlike many other corporate animated commercials that employ characters and vibrant colors to add flare, Apple’s animation adopts a minimalistic style. It conveys its message with text, color changes, and an engrossing narration. This simplicity serves as a potent reminder that complex animations and characters aren’t always necessary for compelling storytelling.
In the video, Apple makes a big commitment to become carbon neutral by 2030 with every device. It highlights Apple’s commitment to environmental sustainability and establishes the business as a pioneer in this important field.
9. Adobe
It may be somewhat stressful for someone to start a new career because there is so much to learn and understand! As we can see in this short corporate video by Adobe known as “onboarding videos” is made expressly to greet and train new employees, explain the fundamentals of their role, and occasionally even give them a tour of the workplace.
The CEO and vice president of the firm greet new hires and discuss the brand’s goals and values in this short video. But even something as basic might help new hires feel comfortable and make their first day go more smoothly.
Among the greatest corporate video kinds to include in your plan are onboarding videos, which may quickly and efficiently educate new hires with expectations and make them feel at home.
10. Microsoft
The corporate video from Microsoft named ” Designed with Love” offers an engaging and educational look into Microsoft’s contemporary features and design approach. Additionally, the video effectively emphasizes Microsoft’s dedication to technological advancement and innovation, highlighting its status as a market leader.
This video is notable for its use of text-free visual storytelling. It effectively communicates complicated concepts and messages using just images, demonstrating Microsoft’s dedication to innovation in both its product line and marketing tactics.
The video gives viewers an in-depth look at Microsoft’s innovations in the technology sector by showcasing its state-of-the-art products and services. By doing this, Microsoft is positioned as a leader in the technology industry.
11. Dubai Association Centre
Corporate videos may also be an excellent tool for conveying complex information clearly and concisely. The Dubai Association Centre (DAC) knew that if they didn’t handle their promotion of the subject matter carefully, it might be unsuccessful. This realization guided them as they set out to explain the bureaucratic workings of their line of business.
For this reason, DAC decided to condense the core of its message into a single, vibrant, and intricately textured animated explainer video. This is an excellent illustration of how to bundle pedestrian messaging using an interesting visual medium like video. As Dubai does, set lofty goals. Your branded messaging may become much more than the sum of its parts with a little bit of inventiveness.
12. MMC
The MMC video is a prime example of how animation can be an effective technique for clearly and captivatingly communicating a company’s message and fundamental values.
This video’s seamless fusion of 2D and 3D animation is one of its best features; it makes for an incredibly engaging watch. It stands out as a significant example in the field of 3D animation videos because of its creative approach.
The video’s animation is distinguished for its intricate and high degree of detail. It places a heavy emphasis on texture and depth, producing a visual appearance that is visually superior to those of its rivals.
Let’s Talk about your project
If you’re seeking a dependable company that creates stunning and high-quality animation, whether it be in a Corporate Video or additional Animation Services check out VinnoMedia. At our Animation and Design Company, we take great satisfaction in using customized video content to connect companies and individuals while bringing their message to life.
We’ve worked with a wide range of startups and established companies to produce distinctive video content that helps them reach their marketing goals.
Thus, don’t be hesitant to look over our portfolio and get a quote right now. Talking about your project and helping you with your next corporate video would be our pleasure!
Conclusion
Being able to use a tool that not only communicates vital information about a particular organization but also enables the audience to fully comprehend and even experience the message, is a very useful skill.
Regardless of the intended audience, corporate videos are advantageous for businesses of all kinds and sectors. Learning as much as you can about these kinds of videos and how they operate is the first step toward making a successful video. Next, have a look at how other businesses are approaching their corporate video marketing plan.
We hope with the help of this article, you now have all you need to start thinking about creating your corporate videos!
What are the different types of corporate video?
A variety of video formats are included in the corporate video, including social media, product demo, explainer, testimonial, training, and brand videos. Each kind targets a certain audience and fulfills a distinct function. The company’s ideals and brand are highlighted in brand videos. Customers and workers may acquire new skills and techniques with the use of training videos. Explainer videos offer a thorough explanation of difficult subjects or procedures.
What should a corporate video include?
A corporate video conveys the company’s beliefs, offerings, general branding, and products or services understandably. To highlight the company’s assets, competitive advantages, and success stories, it should include an overview of its history, personnel, and mission statement.
