Explainer Video Cost 2024

Explainer videos are an effective and engaging way to simplify complicated concepts and ideas for your audience. Many businesses, organizations, and individuals use them to illustrate products and services, introduce novel ideas, and educate people on different subjects. Although explainer videos can be highly beneficial, they can also be expensive.

Explainer video cost can vary greatly depending on several factors, such as the video length, animation or graphics quality, script complexity, and required customization level. It’s essential to be aware of these factors when considering creating an explainer video. This article offers a comprehensive price guide suitable for any budget, allowing you to make an informed decision regarding your video’s budget.

Why Choose Vinno Media?

An animation and design firm in Muscat, Oman called Vinno Media makes an effort to be more adaptable and cost-effective than most of its rivals. Based on many customer reviews, it can be confidently said that the company is one of the best animation video production companies in Muscat, Oman.

The fantastic team at Vinno Media has honed their skills to tell a brand’s message more accurately and effectively. They have experience working for both large corporations and small businesses, regularly producing high-quality products delivered on schedule and under budget with unlimited modifications. The company provides answers to a range of demands and price points.

The company is proudly skilled in Animation services such as explainer videos, Educational Videos, sales videos, About Us Videos, Intro Videos, and much more.

To discover more about each option in detail, keep reading the article.

Factors That Affect Explainer Video Cost

Before we dive into the specifics of explainer video pricing, it is important to understand the factors that can impact the cost of an explainer video. These factors include:

Four key factors can influence the cost of creating an explainer video.

1. The first is the video length, with longer videos typically costing more than shorter ones. Most explainer videos range between 30 seconds to 2 minutes in length.
2. The second factor is the quality of the animation or graphics used, with better quality visuals generally resulting in a higher cost.
3. The third factor is the script’s complexity, with a straightforward script being less expensive than a complex script with multiple characters and plotlines.
4. Finally, the level of customization required can also impact the cost, with a fully customized video being more expensive than one that utilizes pre-made templates. Understanding these factors can help you make an informed decision on how much to invest in your explainer video.

Explainer Video Pricing Guide

Now that we understand the factors that impact the cost of an explainer video, let’s take a look at the guide for various options.

DIY Animation Software

If you are on a tight budget, there are still options for creating an effective explainer video. While you may not be able to afford a fully custom video with high-end animation, you can still create a professional-looking video using a pre-made template.

There is a cost-effective option for creating an explainer video.

Using DIY Animation Software is an option for creating an effective explainer video animation. These software programs allow you to create your explainer video using pre-made templates and graphics. While these videos may not be as high-quality as a custom video, they can still be effective and professional-looking. Prices for DIY animation software typically range from $50.

Hire a Freelance Animator

If you have a bit more budget to work with, you can create a higher-quality explainer video with more customization and better animation.

Hire a Freelance Animator with a budget of $ 50: You can hire a freelance animator to create a custom explainer video for you. This will give you more control over the look and feel of the video, and allow for more customization. Prices for freelance animators typically range from $5,0 to above. In addition to animation, the voiceover for your explainer video is also an important factor. You can hire a professional voiceover artist to record the script for your video. Prices for voiceover artists vary, based on their quality and professionalism.

Animation and Design Studio

With a budget from $4,00, you can create a truly exceptional explainer video with high-end animation, custom graphics, and professional-grade audio.

Here are some options/add-ons for creating an explainer video with a professional animation company:

Hire a Top-Quality Animation Studio: You can hire a top-tier animation studio to make a custom explainer video that’s sure to impress. These studios create the highest-quality animation and can design unique graphics and characters for your video.

Well-Written Scriptwriting and Storyboarding: Along with great animation, having a well-written script and storyboard is essential for creating an effective explainer video.

Professional Audio Production Service: Audio quality is just as important as animation and scriptwriting when it comes to creating a high-quality explainer video.

Additional Factors Affecting Explainer Video Cost

While the budget ranges and options we’ve discussed so far can give you a general idea of what to expect when it comes to explainer video cost, several other factors can impact the final price. These include:

1. Video Length: The length of your explainer video can impact the cost, as longer videos typically require more animation and production time. The most common video length for explainer videos is 60 to 90 seconds, but videos can range from as short as 15 seconds to as long as 5 minutes or more.
2. Level of Customization: The level of customization required for your explainer video can also impact the cost. If you’re using a pre-made template or software, the cost will be lower than if you’re hiring a professional animation studio to create fully custom graphics and characters.
3. Complexity and quality of the animation: Simple 2D Animation or basic Motion Graphics will generally cost less than complex 3D Animations with intricate characters and environments.
4. Additionally, high-quality animation that requires more time and skill to create will come with a higher price tag.
5. Hiring a professional voiceover artist and sound designer: hiring a professional voiceover artist and sound designer for your video will cost more than using a stock music track and recording your voiceover.
6. Revisions and Edits: The number of revisions and edits you require for your explainer video can also impact the cost. Most video production companies will include a certain number of revisions in their pricing, but additional revisions may cost extra.
7. Timeline: Finally, the timeline for your explainer video can also impact the cost. If you need a video produced quickly, you may need to pay a rush fee or expedited production costs.

Tips for Managing Explainer Video Costs

While the cost of an explainer video can seem daunting, there are several tips and strategies you can use to manage your costs and create a video that fits your budget.

1. Determine a Realistic Budget: The first step in creating an explainer video is to set a realistic budget considering all the factors we’ve discussed. By being clear on what you can realistically afford, you can narrow down your options and choose a solution that meets your needs and budget.
2. Prioritize Your Goals: It’s important to focus on your goals and key messages when creating an explainer video. By prioritizing the most important information you want to convey, you can create a shorter and more targeted video that is also more affordable to produce.
3. Explore Your Options: There are many ways to create an explainer video, from using DIY software to hiring a professional animation studio. By exploring all of your options, you can find the best solution that fits your needs and budget.
4. Get Multiple Quotes: If you’re working with a video production company or animation studio, it’s a good idea to get quotes from multiple providers and compare prices. This can help you find a company that offers high-quality services at a price that fits your budget.
5. Plan Ahead: Finally, planning can help you manage the costs of creating an explainer video. By giving yourself plenty of time to plan and produce your video, you can avoid rush fees and expedited production costs, and ensure that you have time to make revisions and edits before the final deadline.

Conclusion

Explainer videos are an excellent tool for businesses, organizations, and individuals to convey complex ideas and products in a way that is both clear and engaging. There is a broad range of options available to create an explainer video that will meet any budget.

If you’re operating on a tight budget, there are affordable solutions available like DIY animation software or pre-made templates. However, if you have more money to invest, you can hire professionals to make a custom explainer video that will fit your unique needs.

It’s crucial to remember that the quality of the video plays a significant role in its effectiveness. A well-produced explainer video can boost engagement and conversions, while a poorly-produced one can have the opposite effect.

The final cost of an explainer video will depend on factors such as animation complexity, video length, and required customization level. By keeping these factors in mind and exploring various options available within your budget, you can create an explainer video that effectively communicates your message and helps you achieve your goals.

How many words is a 30-second explainer video?

A 30-second explainer video generally contains about 75 to 85 words, but this can vary based on factors such as how quickly the narrator speaks, how many visuals are included, and how much information needs to be conveyed. It’s more important to ensure that the script fits the pacing and style of the video rather than trying to hit a specific word count.

What is the cheapest animation style?

When it comes to animation, the price can vary depending on the complexity and style of the animation. Generally speaking, 2D animation with simple characters, basic colors, and limited movements tends to be the most affordable. This is because it takes less time and effort to create compared to more complex styles such as 3D animation, stop motion, or motion graphics.

However, keep in mind that even within 2D animation, costs can still vary based on the animation company’s experience, the level of detail required, and the revisions needed to achieve the desired result. So, it’s essential to do your research and find an animation studio that fits your needs and budget.