Do you think it would be a good idea to include a whiteboard animated video in your marketing plan? Well, after reading this, you might want to think again!
Without a doubt, whiteboard videos have a lot of amazing potential when used appropriately, but they aren’t often the preferred format for marketing campaigns.
In order to prevent you from spending time and money on a video that is simply not intended to meet your needs, I’ll explain in this article when you CAN and CAN NOT use a whiteboard animation video.
Let’s start now!
When to Use Whiteboard Animation Videos
Since I’ve always liked to hear the good news first, I believe we should begin by listing all the circumstances in which it makes sense to apply this amazing animation approach.
As you are undoubtedly well aware, the whiteboard video style was created and designed to successfully address a variety of challenging yet important marketing goals. Let’s now discuss several applications for this type of video:
1. Dealing with complex explanations
The whiteboard video approach excels at compressing and efficiently communicating information. Moving images aid in organizing and communicating information, enhancing memory, and maintaining viewers’ attention on the screen.
Its simple layout makes it easier to create a visual dialogue that combines metaphors and conceptualizations to quickly and effectively express much content.
Whiteboard animation videos, in brief, provide you with a means to simplify the difficulties.
2. Informing and educating your audience
It’s hardly a surprise that whiteboard animation is ideal for instructional video material given how well it conveys knowledge.
Educational videos are made to provide market-relevant knowledge that relates to your brand and products to viewers who are in the Awareness Stage of your sales funnel.
3. Using humor
Whiteboard images and humor go together like peaches and cream. Animated graphics may be used to add comedy to the style, and the draw-and-erase transitions make it easy to set up and end humorous scenarios. A brilliant storyline and funny timing should be included to create a memorable video for your audience.
4. Making use of explainer videos
After all, there’s a reason why they’re dubbed “whiteboard explainer videos”.
Explainer videos are ideal for describing and illuminating your message in terms of your brand, business, goods, etc. in a way that is both simple to comprehend and enjoyable to watch. One of the most popular kinds of explainer videos is the “whiteboard animation video,” and outside of the situations we previously discussed, they are ideal for clearly conveying information to your audience in ways that will be more difficult for them to forget.
5. Creating your professional brand
Whiteboard explainer videos imitate an interaction that most people can understand and connect to a teacher using a whiteboard as a visual tool to convey something to their students.
You may produce something that is not just helpful but also intriguing and enjoyable by taking that well-known principle and improving it with a witty and memorable screenplay, interesting graphics, and amusing transitions.
Utilizing the whiteboard format might assist you in nurturing your leads and enticing your audience to transact with you.
6. Making a longer video
Even if the average length of marketing videos is approximately 90 seconds, there are occasions when it is insufficient to convey to your audience all that you want them to know.
Whiteboard videos are perfect for lengthier material that can fully utilize the style’s advantages and keep viewers watching the entire thing since they combine narrative, flowing graphics, and slower-paced transitions to communicate your point.
When to Not Using Whiteboard Animation Videos
Now, no sort of video is perfect, and there are some situations in which choosing an animated whiteboard video is not advised. Let’s look at them:
1. When You Prefer a Colorful Video
Consider the genre of whiteboard animation to be similar to that of film. Even before you see something, genres give you a preview of what to expect. When you watch a western, you anticipate cowboy hats and noontime duels.
We leave movies unhappy when they don’t live up to our expectations. We remark that “It didn’t feel” like the kind of movie we were hoping to watch.
Videos of whiteboards work similarly. The black-on-white aesthetics serve as a mnemonic mechanism to aid visitors in understanding and remembering your content, not to save money on ink! You won’t have a whiteboard video on your hands if you get rid of it.
Whiteboard animation is probably not what you’re looking for if your vision for your film includes plenty of vivid colors splashed across the screen.
2. When you’re trying to connect with a younger audience
Whiteboard animation does what they do best with a slower tempo and a simple black-and-white look. They are a really effective technique for articulating your thoughts because of this.
The issue is that younger people, who often favor shorter, visually stimulating information, like this animated explainer video we developed, don’t find such features to be particularly enticing.
Whiteboard animation shouldn’t be your first choice if you want to connect with and captivate a Gen-Z or younger audience.
3. When the message is clear
The beautiful thing about whiteboard explanation videos is that they’re excellent for clearly presenting complicated ideas. But what if your message is already… straightforward? Choosing this look is probably not a good idea.
Consider them as complimentary opposites: simple subjects benefit from elaborate, visually stimulating movies, whereas a complex concept is better communicated with a smoother, less crowded piece.
Effective simplicity, or removing distractions to keep the viewer’s focus where you want it, is the key to whiteboard animated videos. Your message will likely benefit from a flashier video style if it is already rather simple.
4. When You Want to Make an Impression
The terms “minimalist”, “cartoony”, and “uncluttered” all describe the whiteboard animation style. “Awesome,” “vibrant,” and “dazzling”? Hmm… Not really.
You should choose an alternative to a whiteboard video if you want your film to be a remarkable work that instantly attracts viewers with vibrant images and quick cuts.
5. When You Need a Quick Video (less than 60 seconds)
The main objective of whiteboard animation is to convey your idea in an engaging and memorable way through narrative and creative images. That entails allowing those components adequate breathing space (and time to soak in) in between changes. Before moving on to the next scenario, it would be helpful to “erase the board,” if you will.
Just don’t utilize an animated whiteboard video if you need a short in-and-out video commercial or marketing piece that lasts a minute or less. It takes a little longer for this slower-moving style to gel.
6. When You Need an Impact on Your Emotions
You may utilize a variety of marketing video formats and strategies to touch your audience’s heart. Videos on whiteboards are not one of them.
Yes, there are many moving black-and-white videos available, but keep in mind what we stated about genre: if your video lacks the essential components that define a whiteboard video, it isn’t one at all.
Now, it’s important to note that comedy is a prevalent component in the recipe for whiteboard cartoons. But other than that, this approach isn’t the most effective in evoking an emotional reaction in the audience.
There are better approaches than a whiteboard explainer film if you believe that the emotional effect is an important component of your video.
7. When You Must Highlight a Product’s Features
Product Videos are a particular kind of marketing video made to highlight the essential benefits of your product. Product videos are all about showcasing your product’s characteristics in real-world circumstances, as opposed to explainers, which employ a storytelling formula to deliver a message.
We frequently employ live-action video & animation services for tangible things and screencap video or 2D animation for digital goods like software platforms or applications.
A whiteboard video is probably not the best choice if you want to demonstrate to viewers that your product can perform all they are searching for and more by highlighting its features.
Best Practices for Whiteboard Animation Videos
You decided that you wanted one after weighing the pros and cons of whiteboard explainer videos. You now want to learn a little bit more about how to perform things correctly, right?
Yes, we can also assist with that. Let’s discuss several instances when the whiteboard explainer video style excels.
1. Use a drawing hand
Having a mimicked hand create your video’s drawings is not required, but it is a cornerstone of the whiteboard aesthetic for a reason. It not only serves to emphasize scene movement and changes throughout the composition, but it also somewhat increases viewer immersion.
Keeping the famous drawing hand is a beneficial and respectful tribute to the origins of the whiteboard video style, so even if we now do business online, it is worthwhile to do so.
2. Use connected transitions
The whiteboard approach focuses on reducing scene cuts and interruptions while keeping on-screen continuity. Typically, each scene is joined by objects that are still present from the preceding one. In order to create a sense of flowing continuity and keep viewers interested, connecting transitions should be added.
3. Use detailed animations
Since we first began recording the explanations while making whiteboard videos, a lot has changed. While that was adequate for the time, the significant development of digital technologies (such as animation boards, vector graphic editors, etc.) means that the conventional approach is no longer sufficient to satisfy the demands of your audience or hold their interest.
Your whiteboard explainer film will be more appealing and memorable if you add professional-caliber, intricate animations. This will also improve the message that is sent about the caliber of your material and, consequently, your business.
4. Hire a skilled company to produce animated whiteboard videos
Your project’s quality and outcomes will significantly improve if you work with a seasoned Whiteboard video production company. It takes a lot of finesse to create a high-quality whiteboard animation that does the job, despite the style’s seeming simplicity (which is exactly the intention).
Remember that these videos are frequently a potential customer’s first point of contact with your company, and a poor-quality piece might send an incorrect impression and ruin the connection.
We suggest? It’s OK to choose a do-it-yourself strategy if you require a video for personal use. However, if we’re talking about content to improve your marketing outcomes, you’ll want to speak with a qualified company to assist you.
Why You Should Use Vinno Media to Create a Whiteboard Animation
You can rely on VinnoMedia to create an excellent, premium whiteboard video for you since we have the essential expertise. In fact, we’ve produced close to a hundred videos in the previous 15 years for a variety of businesses, including startups and large companies.
Our creative group of professionals, which is made up of designers, producers, directors, and writers, ensures an organized procedure and many levels of quality controls to generate work that is distinctive for its quality.
Get in contact if this seems like something you’d be interested in and you want to create a video that provides results and engages your audience. We would love to hear from you!
Frequently Asked Questions about Whiteboard Animation
How much does a whiteboard animation video cost?
This is a difficult issue to answer since it relies on a variety of details, like the approximate duration of the video, how fast you need it completed, and more. A completely customized animated whiteboard video in Vinno Media typically costs between $400 and $800 USD per minute, just to give you an idea. To get more information click on the related article.
How long does it take to make a whiteboard explainer video?
Here, at VinnoMedia Videos, we have a regular whiteboard animation video production cycle of 7 to 10 working days per minute. To that, you’d have to add the time it takes to integrate your feedback and any changes you wish to make.
However, if you need faster turnarounds, we can figure out a delivery schedule that works with your company’s timetable.
Conclusion
While fantastic motion graphic services like whiteboard animation video may benefit you and your company in many ways, the format isn’t a great fit for all marketing scenarios.
There’s undoubtedly a better option out there for you if you only need a quick advertisement, want a vibrant film, or just have some ideas for your piece that don’t fit with the rules of the style.
We guarantee that if you use your whiteboard animated video to teach difficult concepts or as top-of-the-funnel evergreen instructional content, you won’t be dissatisfied with the outcomes.
